How could big consumer brands like Nike reach their users in the physical world? The answer lies in hyper-local influencer marketing. A revolutionary peer-to-peer (p2p) proximity technology is able to turn every smartphone into a beacon and broadcast in-app messages to people in close proximity. In that way, Nike or any other consumer brand could […]Read more
We often get asked what p2pkit is all about and why we think it is a smart alternative to existing “proximity” technologies. To help clear out those questions we decided to run internal tests and evaluate p2pkit on several dimensions Vs. alternative solutions. There was one clear conclusion: p2pkit is the next evolution of proximity […]Read more
Peer-to-peer (p2p) proximity could possibly make every retailer’s life much easier. Why? Because it solves several major issues the existing location-based technologies have. In other words: no beacon hardware maintenance or battery draining GPS; fine-needle accuracy and uninterrupted experience indoors, outdoors & under ground. Will p2p proximity set a new benchmark for a hyper-contextualized shopping […]Read more
It is very likely that every day we walk past strangers who could become our best friends, business partners or even significant others. What if we could discover people we don’t know but probably should – based on their digital profiles? One could never know which opportunistic encounter might be the most valuable connection ever made…Read more
The inconvenience of splitting a bill at a restaurant is known to many, not to mention an Uber trip home, when no one knows exactly who has to pay and how much. Imagine if rather than communicating via extraneous means, smartphones could discover each other physically – depending on proximity – and interact directly peer […]Read more
p2p proximity enables apps to understand their proximity to nearby devices without any additional hardware. It works directly between devices, is highly accurate indoors, doesn’t drain battery life and requires no additional maintenance.Read more
In my previous post, I talked about the different faces of proximity and how the People face was missing in the picture of Things and Places. In this post, I’m going to demonstrate by X,W,Z why p2pkit is THE true Augmented Reality (AR) technology. You all know the late Google Glasses [†RIP — Feb. 2013-Jan. 19th […]Read more
In the history of the digital revolution, the Internet has a prominent place. It has shrunk the world and brought us closer together. And now we’re on the verge of the next major digital revolution. Call it Physical Web or Internet of Things (IoT) and it’s coming, believe it or not, faster than you think. Yes, one of the last digital barriers left is the physical real-world, the one we can touch and feel, the one we see, in short the proximate one, funny huh?
Surely you’ve heard of beacons? Our proximity saviors. But…Read more
As Uepaa we sponsored two great hackathons in the last 2 week(ends), OktoberHackFest in Münich and HackZürich. Both were a great success for our promoted SDK — p2pkit.io.
And as an external viewer, and sponsor, we want to share our impressions about what it takes to win a modern hackathon. Besides the fun and learning about new technologies (provided by the great sponsors like us 😉 ), winning a renowned hackathon where more than 100 participants gather can be easier than you think. As always there is no recipe for success but if you follow our advice, you might increase your chances.Read more
First rumors of Google Nearby appeared early June 2014 and many expected an announcement at Google I/O a few weeks later. Two Google I/Os later, it is finally out! So how does Google Nearby (really) work? And what data you have to give away to Google to make it work?
Nearby has two main APIs: Nearby.Connections and Nearby.Messages. Nearby.Connections allows the discovery of devices connected to be on the same Wi-Fi network using multicast packets sent over the access point. Nearby.Messages doesn’t require devices to be on the same Wi-Fi network. Instead, it uses various ad hoc radio technologies to broadcast a random token others can listen to. It does, however, require both devices to have their screen awake and to be online in order to work and we’ll see why next. In this post, we’ll only focus only on Nearby.Messages.Read more